This is precisely what I am talking about:
http://news.cnet.com/8301-13506_3-9980495-17.html?tag=cnetfd.blogs.item
Setting up a Media 3.0 experience is a balancing act. You can't just have the YouTube and call that the future of TV. Nor can you have the TV and call that the future of Internet.
Google is beginning to abandon YouTube and create a site where advertisers can come, a site with reviewed content.
Monday, June 30, 2008
Sunday, June 29, 2008
My definition of Media 3.0
I am sure you have heard of Web 2.0. So what's up with all these terms? Web 2.0, Web 3.0? Good lord. Seems never-ending and confusing. Now I am out there to add to some more confusion. Media 3.0.
So what is Media 3.0 and how is it different from all the 2.0s and 3.0s out there?
This is really not a new phenomenon, and has been in play since a while. Why do you visit web 2.0 sites? Do you really trust the information you read? It could be a bunch of content posted by hundreds of thousands of people. Many of these are not rated content providers and there is really no comfort of credibility to this information. But you still visit these sites and you keep preferring to read them over the traditional Media.
But why are you visiting these Web 2.0 sites? Do you really seek any information? If so, how seriously do you take this information. To answer that question, you must pick an example from the past. When is the last time you read a printed manual. Nowadays, companies that manufacture products are not even printing manuals anymore. The best example is Apple's iPhone. When I bought the iPhone, I never got a manual with it. So the question is, do I need one? And the next question is, do I really read the printed manual? How soon is the information in this manual going to be obsolete? How soon, am I going to be tempted to check on the Apple's website for more current information?
So on one hand you have the printed manuals on the extreme right of the spectrum. These are obviously fading away. People want to read what are other people's experiences rather than read the manuals. But then they were looking increasingly, for authenticity. So then, you have a lot of review sites. For example the CNET technology review site or the Amazon book review site. Why do you trust these sites more? Well, it's not really about trust. It's about knowledge and not just information. You really need more than just a manual.
What's on the extreme left of the spectrum? It's those crazy Web 2.o sites where anyone and just about anything gets posted. You really don't know who and what to believe. In my opinion people visit such websites purely for entertainment. It's like you don't disclose a lot of things to your closest friend until you drink with your friend. People want to read if something really sucks, and the serious review sites are just not able to stoop down to that level, as they need to maintain a level of credibility and ethics.
So you had all these tons of Web 2.o sites that had a lot of information and there was really no way to correlate this information and organize this automatically so you can consume this without going mad. That's where the Web 3.o, in my opinion came into play. Web 3.o is all about the semantic relationships between content on the web. Where users now have to power to assemble information and apps, and mash them up into a unique aggregate experience. This mainly helped you in getting to the information you needed, much faster, without having to sort through a ton of information.
However, Web 3.0 made sites very complicated and eliminated a lot of the entertainment appeal that they enjoyed in the Web 2.o era. People still needed the motivation to read Web 3.0 sites and get to the answer they need. But this did not work well.
In the meantime, a new age was born. There were two types of companies, the Technology and the Media companies. The technology companies were trying to make their sites more interesting and entertaining. The media companies were trying to make their sites more credible and informative. This is when Media 3.0 was born. People realized that Technology and Media are merging into a single entity. They are becoming inter-convertible and almost synonymous. They are indeed becoming one and the same thing. In other words the line between information and entertainment is now getting blurry. And Media 3.0 is now the next big wave that is beginning to sweep the internet and change it forever.
With Media 3.0, the Internet, Broadcast Media, Print Media and the Mobile industry are all going to converge. There will be massive industry consolidation, but it will also lead to innovation. Data centers and satellite broadcast stations will become inter-convertible. Storage will be massively redundant and website domains will be mobile. For instance your mobile device will get an IP, run a webserver and host it's own website. Even the line between content and apps will be blurry. Consumers will load up on apps and developers will load up on content. This is counter-intuitive and quite a reverse trend compared to what we have seen in the past.
So what is Media 3.0 and how is it different from all the 2.0s and 3.0s out there?
This is really not a new phenomenon, and has been in play since a while. Why do you visit web 2.0 sites? Do you really trust the information you read? It could be a bunch of content posted by hundreds of thousands of people. Many of these are not rated content providers and there is really no comfort of credibility to this information. But you still visit these sites and you keep preferring to read them over the traditional Media.
But why are you visiting these Web 2.0 sites? Do you really seek any information? If so, how seriously do you take this information. To answer that question, you must pick an example from the past. When is the last time you read a printed manual. Nowadays, companies that manufacture products are not even printing manuals anymore. The best example is Apple's iPhone. When I bought the iPhone, I never got a manual with it. So the question is, do I need one? And the next question is, do I really read the printed manual? How soon is the information in this manual going to be obsolete? How soon, am I going to be tempted to check on the Apple's website for more current information?
So on one hand you have the printed manuals on the extreme right of the spectrum. These are obviously fading away. People want to read what are other people's experiences rather than read the manuals. But then they were looking increasingly, for authenticity. So then, you have a lot of review sites. For example the CNET technology review site or the Amazon book review site. Why do you trust these sites more? Well, it's not really about trust. It's about knowledge and not just information. You really need more than just a manual.
What's on the extreme left of the spectrum? It's those crazy Web 2.o sites where anyone and just about anything gets posted. You really don't know who and what to believe. In my opinion people visit such websites purely for entertainment. It's like you don't disclose a lot of things to your closest friend until you drink with your friend. People want to read if something really sucks, and the serious review sites are just not able to stoop down to that level, as they need to maintain a level of credibility and ethics.
So you had all these tons of Web 2.o sites that had a lot of information and there was really no way to correlate this information and organize this automatically so you can consume this without going mad. That's where the Web 3.o, in my opinion came into play. Web 3.o is all about the semantic relationships between content on the web. Where users now have to power to assemble information and apps, and mash them up into a unique aggregate experience. This mainly helped you in getting to the information you needed, much faster, without having to sort through a ton of information.
However, Web 3.0 made sites very complicated and eliminated a lot of the entertainment appeal that they enjoyed in the Web 2.o era. People still needed the motivation to read Web 3.0 sites and get to the answer they need. But this did not work well.
In the meantime, a new age was born. There were two types of companies, the Technology and the Media companies. The technology companies were trying to make their sites more interesting and entertaining. The media companies were trying to make their sites more credible and informative. This is when Media 3.0 was born. People realized that Technology and Media are merging into a single entity. They are becoming inter-convertible and almost synonymous. They are indeed becoming one and the same thing. In other words the line between information and entertainment is now getting blurry. And Media 3.0 is now the next big wave that is beginning to sweep the internet and change it forever.
With Media 3.0, the Internet, Broadcast Media, Print Media and the Mobile industry are all going to converge. There will be massive industry consolidation, but it will also lead to innovation. Data centers and satellite broadcast stations will become inter-convertible. Storage will be massively redundant and website domains will be mobile. For instance your mobile device will get an IP, run a webserver and host it's own website. Even the line between content and apps will be blurry. Consumers will load up on apps and developers will load up on content. This is counter-intuitive and quite a reverse trend compared to what we have seen in the past.
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