Research is the new media

Traditionally media has been about reporting news, perhaps BREAKING NEWS, sensationalism and most of all crime. Plenty of crime. Serial killers, murderers, terrorists, abductors. In the course of years, the media industry has lost track of who the consumers are. A large percentage of the news produced in the next generation media is driven through data and text analytics. News and entertainment industry is not only analyzing big data, but also researching it. They are able to analyze consumer sentiment (netflix) and behavior, profile audiences (news and sports). The future that we are looking at is large clouds of context specific data that allow millions of researchers to collaborate. This may include but is not limited to crime fighting, national security, cancer research, financial market analysis, space research, traffic analysis, weather models, sub-atomic physics research and more. The researchers of the future are not going to be the users of the media, but instead they will be the media itself. Why do we think so? The answer lies in where is the true value in knowledge being sought? What are consumers of this content or knowledge striving for? The credibility and authenticity of data justifies the need for a larger audience. Extensive research leads to better conclusions, and people feel less violated. After all, consumers pay for this experience.